Temperatures in the high range generate more creative, diverse, and unexpected outputs. This setting can be useful for general content generation, where a blend of accuracy and inventiveness is desired. Temperatures in this range strike a balance between creativity and consistency. This is useful when the marketer needs factual information, precise answers, or messaging that adheres closely to a specific format or brand guideline. Temperatures in this range produce more focused, conservative, and consistent responses. He goes on to explain that “Different temperature settings can cater to various marketing objectives and requirements.” He outlines those differences as follows: According to Serial Marketer’s David Berkowitz, temperature is a technical term used by tools like ChatGPT to define how literal or creative a response might be. David created the AI Marketers Guild to help marketing experts make sense of AI through practical use cases and education.Įditing ChatGPT Outputs: 4 Essential Tips and Prompt ApproachesĪnother useful tactic for adjusting the output of ChatGPT is requesting a tone or “temperature” shift. AI can help with repetitive marketing tasks like writing similar content, but strategy requires human judgment. David has strong expertise in the application of emerging technologies to marketing, and has recently been focused on the role AI can play across functions, whether that be in content generation, data analysis, or contract review. David Berkowitz on infusing AI across the marketing stackĬontinuing in our series on the business of artificial intelligence (AI), we catch up with David Berkowitz, founder of the Serial Marketer consultancy, the Serial Marketers community, and the AI Marketers Guild.
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